Everything you need to automate your Weekly Business Review.
From data collection to owner accountability to a complete brief — MetricOwl handles the process so you can focus on the discussion.
Automatic Metric Collection
Connect Google Sheets, dashboard URLs, or data warehouses. MetricOwl reads your metrics on schedule — no manual data entry, no copy-paste.
Google Sheets sync with auto-detection of metric columns
Dashboard screenshot reading via AI vision (Metabase, Looker, PostHog)
Manual entry option for metrics without a digital source
Historical tracking with week-over-week comparison
Change Detection
MetricOwl flags metrics that moved beyond your configured threshold. Set different tolerances per metric — 5% for revenue, 10% for engagement.
Configurable change thresholds per metric
Detects movement away from target (not just percentage change)
Anomaly detection for null values, stale data, and extreme swings
Guardian alerts for data quality issues
Data in the Loop
When data looks wrong — null values, stale numbers, or swings beyond 50% — MetricOwl escalates to the guardian (your data team), not just the metric owner. Separate the "why did this change?" from the "is this data even right?"
Guardian role: assign a data person per metric, separate from the business owner
Automatic anomaly detection: null values, stale data, extreme swings (>50%)
Escalation to guardian for data quality issues, to owner for business context
Data quality score per metric — track reliability over time
Governance without bureaucracy — the right person answers the right question
Owner Nudging
When a metric changes, MetricOwl DMs the owner on Slack with pre-filled context. They explain with one click — no typing required.
Slack DMs with metric context and pre-written response options
One-click responses: "Known issue", "Investigating", "Expected change"
Custom free-text option for detailed explanations
Automatic reminders for non-responders
Escalation to manager if no response after deadline
Weekly Brief Compilation
Every metric, every change, every owner explanation — compiled into a formatted brief and posted to your Slack channel. Ready before standup.
Formatted Slack message with metrics grouped by status
Owner explanations inline with each flagged metric
Response rate tracking ("3 of 5 owners responded")
Configurable delivery channel and schedule
Email digest option for stakeholders not in Slack
Flexible Scheduling
Configure when MetricOwl scans, reminds, and delivers. Move your WBR to Thursday? Change the schedule in one click.
Separate schedules for scan, remind, and brief delivery
Timezone-aware scheduling
Manual trigger buttons for testing or ad-hoc runs
Skip weeks or adjust timing from the dashboard
Security & Privacy
Read-only connections. No raw data storage. MetricOwl only stores metric snapshots and owner responses — nothing else.
Read-only data source connections
No raw data storage — only metric values and context
Encrypted at rest and in transit
SOC 2 Type II compliance in progress
Self-hosted option available for enterprise