Built by someone who got tired of building the WBR by hand.

MetricOwl was born out of a real problem. Every week at previous companies, someone had to open six dashboards, copy numbers into a spreadsheet, message five people on Slack asking "what happened with conversion?", wait for responses that sometimes never came, and compile everything into a brief that was supposed to be ready by Wednesday.

That someone was often Santi. And after doing it for the hundredth time, the thought was inevitable: this entire process is mechanical. The data collection, the nudging, the compilation — none of it requires human judgment. The only part that does is the discussion that happens after the brief is ready.

So MetricOwl automates everything up to that point. It reads your metrics from wherever they live, detects what changed, asks the owners to explain, and delivers a complete brief to Slack. Your team spends zero time building the report and all their time acting on it.