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MetricOwl APP · Mon 9:00 AM

PPC BOT

Weekly Google Ads brief — Acme

Jun 9–15 vs. prior week · sample

Spend$42,180▲ 6%

CTR (Search)3.1%▼ 14%

Quality score (Branded)6.4▼ 0.9

Search IS lost (budget)23%▲ 9pts

The owl’s read

Spend rose 6% but efficiency slipped: Search CTR fell 14% and you’re now losing 23% of impressions to budget on Branded — the campaign that converts best.

Recommendation: shift budget from the Display line (flat ROAS) into Branded Search, and review the three keywords whose quality score dropped below 7.

Reads from

Google AdsSlack

What it watches

It already knows what matters here.

Sensible, editable defaults — so you get value on day one without configuring anything.

Spend & wasted spendWhere budget went and what it didn’t return.

CTR by campaignCatches engagement slipping before conversions do.

Quality scoreFlags keywords dragging down rank and cost.

Search impression share lostSplit by budget vs. rank, so you know the fix.

CPA / ROASEfficiency, not just volume.

Conversion rateDown to the campaign and keyword level.

How it works

Connect once. It runs every week.

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One OAuth click. Read-only. No tags or scripts to install.

The owl analyzes

It reads the account against your goals and sensible, editable thresholds.

Brief lands in Slack

A written weekly performance read with specific recommendations.

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